CHELSEA R. SANDERS
designer | explorer | redhead
designer | explorer | redhead
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A gift set developed for clients and associates of Ziba Design. Exterior features a kraft paper wrap with embossing and die-cut window reveal on corrugated cardboard. Kit components include a desk calendar with built-in stand, one sketchbook, a set of sticky notes, and a flash drive with cover sleeve. The layout of the interior was inspired by the golden ratio and the colors on the kit components were inspired by CMYK.
Firm: Ziba Design
Creative Directors: Dianne Kirsch, Aura Aragon-Ball & Chelsea Vandiver
Client: Ziba Design
Semester: Fall 2012Graphic Design, Packaging, Print Design2013 -
The identity we developed as part of a competition amongst the Print Design classes in Graphic Communication Design Class of 2013. This was chosen by the students in the program and will function as the identity for the GRCD DAAPworks show April 23-27, 2013. This identity will be applied to print and web promotions and the environmental aspect of the senior showcase. The focus of the identity was illustrating how the many different students from the program create a unique yet harmonized group. Deliverables to be posted as completed!
Collaborators: Katie Pelicano, Arielle Selzer, Drew Stocker, Fallon Venable
Professor: Todd Timney
Course: Print Design III
Semester: Spring 2013Branding, Graphic Design, Pattern Design2013 -
Responsible for designing and developing the graphics for the large glass walls of the conference rooms featured in the Education Development Center in Waltham, MA. The challenge was a small budget that required a large scale solution. A half-tone dot pattern was developed from photographs, and multiple legibility tests were done. Simple, understated typography utilized to enhance the power of the images.
Creative Director: Jeff Sprague
Client: Education Development Center (Waltham, MA)
Quarter: Fall 2011Exhibition Design, Graphic Design, Illustration2012 -
The goal of the application was extending the experience of viewing art in a museum setting. Shows the user what type of art they would be interested in (based off a taste profile created when first using the application), where such art could be seen in their city, providing further information about the art and then suggesting more art the user would be interested in based off the works they enjoyed on their museum visit. Part of a group project, my responsibilities included brand development ( mainly logo and typography) and screens featured below.
For full application pitch and presentation, email me.
Collaborators: Kyle Griggs, Alyssa Hans & Luke Mayle
Professors: Maren Carpenter-Fearing & Doug Hovekamp
Course: Design Systems II
Quarter: Summer 2012
Branding, Graphic Design, Interaction Design2012 -
Developed as an academic study in rebranding and repacking OSEM Israeli Couscous. Targeted towards first and second generation Israeli-Americans with an emphasis on a younger demographic. Features a die-cut developed as the logo, a pattern based off Hebrew letter forms and simple sans-serif typography that could easily develop into a Hebrew language version. The lid also functions as a measuring cup, which portions out one serving.
Professor: Todd Timney
Course: Communication Design III
Quarter: Winter 2012Branding, Graphic Design, Packaging2012 -
Experimentation in interactive strategy and illustration. The application was developed for those interested in the national drinks of countries around the world. Explores the history and creation of a particular alcoholic beverage, production, food pairings, and ingredients. Used a colorful and detailed illustration style to accompany the information. Developed for ease of use and movement in a comprehensive fashion.
For the full application prototype, email me.
Professor: Dennis Puhalla
Course: Design Systems I
Quarter: Winter 2012Graphic Design, Illustration, User Interface Design2012 -
Developed all of the deliverables for my friends' wedding. Done in a slightly vintage style to reflect the decor and music planned for the event. There was a focus on sustainability with this, as the couple is very eco-minded, and all of the paper used is recycled and certain deliverable were consolidated to save paper. The reception was outdoors, so the overall tone could not be stuffy or pretentious but still have an elegant element to it.
Clients: Cheryll and Adam Lakes (Loveland, OH)
Quarter: Spring 2012Branding, Print Design, Typography2012 -
Study of layout design through print magazine. I created the Savor and Wander magazine to target a younger, more adventurous group of ‘foodies’. The dynamic typography and photography differs from much of the existing print materials on the topic of food. I wanted to use the lines of the photography to dictate the direction of typography, so each cover and layout would be constructed different, depending on the photo. This makes the food or drink the most important element in the layout, even with the strong typography.
Professor: Heinz Schenker
Course: Type/Text Design III
Quarter: Summer 2011Graphic Design, Print Design, Typography2012 -
This icon system was developed for an existing institution, the W Hotel chain. The challenge was that the icons needed to be understood internationally, as the hotel has locations around the world. Words were also purposely excluded for that reason, so the illustration would be the only tool of communication. The goal was also to reflect the contemporary yet elegant style of the architecture and interiors of the hotels. This was done through elegant yet simple lines, balancing curved and straight elements to create an updated version of a standard icon system. These icons were also developed to be utilized in multiple outlets, such as web and mobile apps, print and environmental.
Professor: Oscar Fernandez
Course: Drawn Design III
Quarter: Summer 2011
Professor: Oscar Fernandez
Course: Drawn Design III
Quarter: Summer 2011Graphic Design, Icon Design2012 -
Photography series taken of pairs of people in different relationships. A study into how two people behave when they are separated and together, with a focus on the interaction when both present. Featured within the series are pairs representing marriage, siblings, mother and child, and a new couple. Done with 4x5" film photography, and all on location shoots. I wanted to have the subjects be in the environments they were most comfortable and natural in to really be able to reveal the personality and emotion between two individuals.
Professor: Anthony Walsh
Course: Photo Design IV
Quarter: Summer 2011Photography, Photojournalism2012 -
A study of logotypes, and the expression conveyed through the letterforms. The assignment was to develop a logotype for an existing institution or group. The logotype itself was intending to convey the feminine energy of the Supremes and evoke the look and style of the 1960s in America. The applications were designed to express two different tones for the fictional event of the 50th Anniversary Tribute Concert. The first of the two distinct tones, are somber and nostalgic, with a darker, blue green and more linear, restrained typography. The second is more celebratory, with a brighter, yellowy green and bolder typography. The visual styles for the two were also applied to concert tickets, to show how the identities could apply to multiple deliverables.
Professor: Heinz Schenker
Course: Type/Text Design II
Quarter: Winter 2011Graphic Design, Print Design, Typography2012 -
Photographic exploration of an autumnal gourd. Focused on revealing the textures and shadows within the object, which was chosen for its unusual shape and skin. Shot with studio lights and a light table on a 35mm film camera with black and white film. Printed in the darkroom on matte photo paper.
Professor: Maureen France
Course: Photo Design I
Quarter: Fall 2009Photography2012